User Research

Moderated prototype testing

Moderated usability/prototype testing is a usability testing technique that involves the active participation of a trained facilitator or moderator.

Source: Justinmind, “Moderated vs unmoderated usability testing: Which do you need?”

  • Zoom - 44.82% of question respondents
  • UserTesting - 18.96%
  • Microsoft Teams - 18.1%
  • Google Meet - 15.51%
  • Figma - 12.06%
  • UserZoom - 7.75%
  • Lookback - 6.03%
  • WebEx - 5.17%
  • In-person - 4.31%
  • User Interviews - 2.58%
56.59% of participants answered this question.

Surveys

A user experience (UX) survey collects quantitative and qualitative data about a user’s interactions and experience with a website or digital product.

Source: hotjar, “How to use UX surveys to gain product experience insights”

  • Qualtrics - 33.94% of question respondents
  • SurveyMonkey - 24.77%
  • Google Forms - 19.26%
  • Typeform - 15.59%
  • UserZoom - 7.33%
  • Microsoft Forms - 6.42%
  • Alchemer - 5.5%
  • UsabilityHub - 3.66%
  • Alida - 2.75%
  • Optimal Workshop - 2.75%
53.17% of participants answered this question.

Interviews

User interviews are typically performed with the potential users of a design, as part of an ideation phase or during early concept development. User interviews follow a structured methodology whereby the interviewer prepares a number of topics to cover, makes a record of what is said in the interview, and systematically analyzes the conversation after the interview.

Source: Interaction Design Foundation, “User Interviews”

  • Zoom - 50% of question respondents
  • Google Meet - 18.64%
  • Microsoft Teams - 18.64%
  • UserTesting - 15.25%
  • UserZoom - 6.77%
  • Lookback - 5.93%
  • WebEx - 5.93%
  • Google Docs - 5.08%
  • User Interviews - 4.23%
  • Notion - 4.23%
57.56% of participants answered this question.

Diary Studies

A diary study is a research method used to collect qualitative data about user behaviors, activities, and experiences over time.

Source: Kim Salazar, “Diary Studies: Understanding Long-Term User Behavior and Experiences”

  • dscout - 35.55% of question respondents
  • UserTesting - 13.33%
  • WhatsApp - 11.11%
  • Indeemo - 6.66%
  • Lookback - 6.66%
  • Google Forms - 6.66%
  • Kernwert - 4.44%
  • Alchemer - 4.44%
  • Google Docs - 4.44%
  • Microsoft Word - 4.44%
21.95% of participants answered this question.

Focus Groups

In a focus group, you bring together 6–9 users to discuss issues and concerns about the features of a user interface.

Source: Jakob Nielsen, “The Use and Misuse of Focus Groups”

  • Zoom - 58.82% of question respondents
  • Microsoft Teams - 19.6%
  • Google Meet - 15.68%
  • In-person - 7.84%
  • Recollective - 3.92%
  • Miro - 3.92%
  • Whiteboards - 1.96%
  • Stickie notes - 1.96%
  • Figma - 1.96%
  • Custom tool - 1.96%
24.88% of participants answered this question.