Analytics

Path analysis

A user path (also known as ‘user flow’) is a visual representation of what happens when people use your website or app. Often used to find areas where users bounce/drop from the app/website

  • Google Analytics - 24.67% of question respondents
  • Miro - 15.58%
  • Fullstory - 10.38%
  • Pendo - 10.38%
  • Mixpanel - 7.79%
  • Hotjar - 7.79%
  • Figma - 6.49%
  • Adobe Analytics - 6.49%
  • Amplitude - 5.19%
  • Tableau - 5.19%
37.56% of participants answered this question.

Sentiment analysis

A Sentiment Score Chart is an approach to quantify and visualize qualitative data. It provides a means to understand the emotions users shared during qualitative feedback sessions, or open-ended responses on a survey. Segmenting feedbackin a histogram helps team members more easily identify the positive and negative portions of their product.

Source: Landon LaPorte, “How to Build a Useful Sentiment Score Chart”

  • Dovetail - 13.33% of question respondents
  • Qualtrics - 13.33%
  • Microsoft Excel - 8.88%
  • UserTesting - 8.88%
  • Custom tool - 8.88%
  • Miro - 6.66%
  • Pendo - 4.44%
  • NPS - 4.44%
  • SurveyMonkey - 4.44%
  • OptimalWorkshop - 2.22%
21.95% of participants answered this question.

Heatmaps

A heat map is a data visualization that shows how website users click, scroll, and move on the page. The ‘heat’ part of the name comes from the color scale: red depicts popular (hot) areas of the page, and blue less popular (cold) areas.

Source: hotjar, “Using heat maps to improve your website’s UX: 5 ways to get started”

    0% of participants answered this question.

    Eye tracking

    Eye tracking is a technology that measures eye movements and makes it possible to know where a person is looking, what they are looking at, and for how long their gaze is in a particular spot.

    Source: Nick Babich, “Eye Tracking and Usability: How Does it Work?”

    • Tobii - 70% of question respondents
    • Eye Square - 20%
    • Visual Eyes - 10%
    • SmartEyes - 10%
    4.88% of participants answered this question.

    A/B testing

    A technique of showing two or more variants of a design to users at random to find out which one performs bettert

    Source: Oliver Lindberg, “6 Essential Tips for Effective A/B Testing”

    • Internal tools - 14.03% of question respondents
    • Optimizely - 12.28%
    • UserTesting - 8.77%
    • UserZoom - 8.77%
    • Qualtrics - 7.01%
    • Amplitude - 5.26%
    • Google Analytics - 5.26%
    • Adobe Target - 3.5%
    • Pendo - 3.5%
    • Figma - 3.5%
    27.8% of participants answered this question.

    Search-log analysis

    Your website’s search engine can tell you what your web visitors want, how they look for it, and how well your content strategy meets their needs.

    Source: Scarlett Payne, “The Complete Guide to UX Research Methods”

    • Google Analytics - 31.25% of question respondents
    • Grafana - 6.25%
    • Logtrail - 6.25%
    • UserZoom - 6.25%
    • FullStory - 6.25%
    • Google - 6.25%
    • Hotjar - 6.25%
    • Quantum Metric - 6.25%
    • Internal tools - 6.25%
    • Metabase - 6.25%
    7.8% of participants answered this question.