Industry Information

Business

  • In-house design in a medium or large corporation/enterprise - 46.07% of question respondents
  • Start-up or small corporation - 37.25%
  • Government/public sector - 8.33%
  • Client services company (Agency/studio/consultancy) - 8.33%
  • Freelance/consulting/contractor/self-employed - 3.43%
  • I'm still a student - 1.47%
  • In-house research at a large corporation - 0.49%
99.51% of participants answered this question.

Industry

  • Tech - 52.94% of question respondents
  • Research - 18.13%
  • Financial Services - 16.66%
  • Medicine/Health/Wellness - 11.27%
  • Design - 9.8%
  • Education - 7.35%
  • Government/Civil Service - 6.37%
  • Auto & Transportation - 5.88%
  • Retail - 5.88%
  • Entertainment - 4.9%
99.51% of participants answered this question.

Company Type

  • Business-to-business (B2B) - 46.07% of question respondents
  • Business-to-customer (B2C) - 36.76%
  • Business-to-business-to-customer (B2B2C) - 21.07%
  • Public sector - 1.47%
  • Business to Employee/Enterprise (B2E) - 0.49%
99.51% of participants answered this question.

Location

  • USA - 55.77% of question respondents
  • UK - 27.63%
  • Canada - 21.6%
  • Australia - 14.57%
  • Germany - 13.56%
  • Global - 13.06%
  • France - 9.54%
  • Europe - 9.54%
  • Spain - 6.53%
  • India - 6.53%
97.07% of participants answered this question.

Where research is conducted

USA_f 193Germany_f 50Italy_f 13France_f 31Spain_f 25Australia_f 49New Zealand_f 13Canada_f 73Mexico_f 11UK_f 100Netherlands_f 9Finland_f 4South Africa_f 7India_f 20Brazil_f 4Argentina_f 4Europe_f 23Asia_f 3Global_f 60Turkey_f 2North America_f 9South America_f 6EU_f 15China_f 11Japan_f 24Singapore_f 10Sweden_f 2Middle East_f 2Latin America_f 5Switzerland_f 2Norway_f 2Western Europe_f 2USA_t 284Germany_t 74Italy_t 8France_t 8Spain_t 61China_t 5Australia_t 22New Zealand_t 18UK_t 136Canada_t 45Brazil_t 2India_t 23Sweden_t 4Netherlands_t 10Mexico_t 6Japan_t 21North America_t 6Europe_t 6Ireland_t 7Poland_t 16Vietnam_t 2South Africa_t 2Globally_t 2Norway_t 4Austria_t 2South America_t 2Turkey_t 2EU_t 2Singapore_t 492 researchers in USA conduct research in USA16 researchers in Germany conduct research in Germany2 researchers in Germany conduct research in Italy2 researchers in Germany conduct research in France5 researchers in Germany conduct research in Spain3 researchers in Italy conduct research in Germany2 researchers in Italy conduct research in Italy3 researchers in Italy conduct research in Spain5 researchers in France conduct research in Germany3 researchers in France conduct research in France5 researchers in France conduct research in Spain3 researchers in Spain conduct research in Germany2 researchers in Spain conduct research in Italy8 researchers in Spain conduct research in Spain3 researchers in USA conduct research in China11 researchers in Australia conduct research in Australia5 researchers in Australia conduct research in New Zealand2 researchers in New Zealand conduct research in Australia7 researchers in New Zealand conduct research in New Zealand26 researchers in USA conduct research in UK9 researchers in USA conduct research in Spain9 researchers in Canada conduct research in UK28 researchers in Canada conduct research in USA3 researchers in Canada conduct research in Spain2 researchers in Mexico conduct research in UK7 researchers in Mexico conduct research in USA32 researchers in UK conduct research in UK30 researchers in UK conduct research in USA6 researchers in UK conduct research in Spain8 researchers in Germany conduct research in UK11 researchers in Germany conduct research in USA6 researchers in France conduct research in UK10 researchers in France conduct research in USA2 researchers in Netherlands conduct research in UK3 researchers in Netherlands conduct research in USA2 researchers in Netherlands conduct research in Spain2 researchers in Finland conduct research in UK2 researchers in Finland conduct research in USA3 researchers in South Africa conduct research in USA4 researchers in South Africa conduct research in Spain9 researchers in Australia conduct research in UK12 researchers in Australia conduct research in USA5 researchers in Australia conduct research in Spain18 researchers in Canada conduct research in Canada6 researchers in UK conduct research in Canada13 researchers in USA conduct research in Canada10 researchers in India conduct research in USA2 researchers in India conduct research in UK2 researchers in Brazil conduct research in Brazil6 researchers in USA conduct research in India2 researchers in UK conduct research in India6 researchers in India conduct research in India2 researchers in Argentina conduct research in USA2 researchers in Argentina conduct research in UK2 researchers in New Zealand conduct research in USA10 researchers in Europe conduct research in USA3 researchers in Asia conduct research in USA5 researchers in Global conduct research in UK2 researchers in USA conduct research in Sweden3 researchers in USA conduct research in Netherlands3 researchers in USA conduct research in France3 researchers in Italy conduct research in UK2 researchers in Italy conduct research in USA2 researchers in Turkey conduct research in USA3 researchers in Australia conduct research in Germany10 researchers in USA conduct research in Germany4 researchers in Canada conduct research in Germany9 researchers in UK conduct research in Germany2 researchers in Netherlands conduct research in Germany2 researchers in USA conduct research in Mexico2 researchers in Mexico conduct research in Mexico5 researchers in USA conduct research in Japan3 researchers in USA conduct research in Australia3 researchers in North America conduct research in USA4 researchers in South America conduct research in USA2 researchers in EU conduct research in Germany3 researchers in China conduct research in Germany8 researchers in EU conduct research in USA5 researchers in EU conduct research in UK3 researchers in North America conduct research in North America3 researchers in North America conduct research in Europe3 researchers in Europe conduct research in North America3 researchers in Europe conduct research in Europe3 researchers in USA conduct research in Ireland2 researchers in USA conduct research in New Zealand2 researchers in USA conduct research in Italy8 researchers in Japan conduct research in USA2 researchers in Brazil conduct research in USA2 researchers in Australia conduct research in Canada3 researchers in USA conduct research in Poland2 researchers in Singapore conduct research in Poland2 researchers in Germany conduct research in Vietnam2 researchers in Europe conduct research in UK5 researchers in Spain conduct research in USA2 researchers in New Zealand conduct research in UK2 researchers in UK conduct research in New Zealand13 researchers in Global conduct research in USA3 researchers in Europe conduct research in Spain2 researchers in UK conduct research in Netherlands2 researchers in USA conduct research in South Africa5 researchers in Spain conduct research in UK2 researchers in Australia conduct research in Netherlands3 researchers in Global conduct research in Netherlands2 researchers in Global conduct research in China5 researchers in Global conduct research in India3 researchers in UK conduct research in Poland2 researchers in Spain conduct research in Poland2 researchers in Canada conduct research in Poland5 researchers in Japan conduct research in UK2 researchers in Japan conduct research in Spain2 researchers in Sweden conduct research in UK2 researchers in France conduct research in Poland4 researchers in Global conduct research in Spain2 researchers in Global conduct research in Sweden2 researchers in Global conduct research in Globally5 researchers in Japan conduct research in Japan4 researchers in Japan conduct research in Germany2 researchers in Germany conduct research in Japan3 researchers in Canada conduct research in Japan4 researchers in UK conduct research in Japan2 researchers in India conduct research in Spain4 researchers in Global conduct research in Australia2 researchers in Europe conduct research in Germany2 researchers in Canada conduct research in Ireland2 researchers in Canada conduct research in New Zealand2 researchers in UK conduct research in Ireland2 researchers in Middle East conduct research in India2 researchers in Latin America conduct research in UK3 researchers in Latin America conduct research in USA2 researchers in Switzerland conduct research in Germany2 researchers in Norway conduct research in Norway2 researchers in Germany conduct research in Norway2 researchers in Canada conduct research in India2 researchers in Global conduct research in Mexico6 researchers in Global conduct research in Canada2 researchers in Global conduct research in Austria3 researchers in China conduct research in USA3 researchers in China conduct research in UK4 researchers in Singapore conduct research in USA2 researchers in Singapore conduct research in UK2 researchers in South America conduct research in South America6 researchers in Global conduct research in Germany2 researchers in Global conduct research in Poland2 researchers in Global conduct research in Turkey2 researchers in USA conduct research in EU2 researchers in UK conduct research in Australia2 researchers in USA conduct research in Singapore2 researchers in Singapore conduct research in Singapore2 researchers in Western Europe conduct research in USA2 researchers in China conduct research in JapanUSAGermanyItalyFranceSpainAustraliaNew ZealandCanadaMexicoUKNetherlandsFinlandSouth AfricaIndiaBrazilArgentinaEuropeAsiaGlobalTurkeyNorth AmericaSouth AmericaEUChinaJapanSingaporeSwedenMiddle EastLatin AmericaSwitzerlandNorwayWestern EuropeUSAGermanyItalyFranceSpainChinaAustraliaNew ZealandUKCanadaBrazilIndiaSwedenNetherlandsMexicoJapanNorth AmericaEuropeIrelandPolandVietnamSouth AfricaGloballyNorwayAustriaSouth AmericaTurkeyEUSingapore
Data point with 1 connection is not included.

Research team size

  • 2-5 - 36.68% of question respondents
  • 6-10 - 24.62%
  • 11-20 - 14.07%
  • 21-50 - 11.55%
  • 50+ - 7.03%
  • 1 - 5.52%
  • 100+ - 0.5%
97.07% of participants answered this question.

Maturity

  • 3: Maturing of UX research into an organizational focus - 23.64% of question respondents
  • 2: Adoption of UX research into projects - 22.66%
  • 4: Integrated UX research across strategy - 21.18%
  • 1: UX Research Awareness - Ad Hoc Research in the pipeline - 20.68%
  • 5: Complete UX research culture - 9.85%
  • 0: Absence/Unawareness of UX Research - 1.97%
99.02% of participants answered this question.
Participant info Operations and planning